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    WINE
    2009
    Springer
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    Ad Exchanges: Research Issues

    14 years 4 months ago
    Ad Exchanges: Research Issues
    Download  www.eecs.harvard.edu
    Abstract. An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We an abstraction of ad exchanges. Based on that abstraction, we present several research directions and discuss some insights.
    S. Muthukrishnan
    claim paper
    Added 27 Jul 2010
    Updated 27 Jul 2010
    Type Conference
    Year 2009
    Where WINE
    Authors S. Muthukrishnan
    Comments (0)
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