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WINE
2005
Springer
136views Economy» more  WINE 2005»
14 years 5 months ago
Click Fraud Resistant Methods for Learning Click-Through Rates
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...