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    JECR
    2002
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    Business-to-Business Electronic Commerce Marketplaces: The Alliance Process
    13 years 11 months ago
    Business-to-Business Electronic Commerce Marketplaces: The Alliance Process
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    Based on ethnographic studies of two business-to-business (B2B) electronic commerce (EC) marketplaces and a review of interorganizational relationship literature, this paper propo...
    Hope Koch
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