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JECR
2002

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Business-to-Business Electronic Commerce Marketplaces: The Alliance Process

13 years 10 months ago

Business-to-Business Electronic Commerce Marketplaces: The Alliance Process

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Based on ethnographic studies of two business-to-business (B2B) electronic commerce (EC) marketplaces and a review of interorganizational relationship literature, this paper proposes a model explaining why organizations form alliances to create and why organizations join B2B EC marketplaces. This paper proposes viewing B2B EC marketplaces as a public good. The paper uses public good theory as an umbrella integrating transaction cost and resource dependency perspectives with Oliver's [1990] determinants of interorganizational relationships.

Hope Koch

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B2B EC | B2B EC Marketplaces | Interorganizational Relationships | JECR 2002 |

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Added	22 Dec 2010
Updated	22 Dec 2010
Type	Journal
Year	2002
Where	JECR
Authors	Hope Koch

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