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WINE
2007
Springer
132views Economy» more  WINE 2007»
14 years 5 months ago
Adwords Auctions with Decreasing Valuation Bids
The choice of a bidding language is crucial in auction design in order to correctly capture bidder utilities. We propose a new bidding model for the Adwords auctions of search eng...
Gagan Goel, Aranyak Mehta