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    ACMACE
    2011
    ACM
    303views Human Computer Interaction» more  ACMACE 2011»
    Player performance and in game advertising retention
    12 years 11 months ago
    Player performance and in game advertising retention
    Download  www.lgrace.com
    In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
    Lindsay D. Grace, James Coyle
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