AIRWEB
2006
Springer
14 years 4 months ago
2006
Springer
Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have sear...
ESORICS
2009
Springer
14 years 4 months ago
2009
Springer
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
WINE
2005
Springer
14 years 6 months ago
2005
Springer
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...