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ECIS
2003
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Information Technology
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ECIS 2003
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An integrative model of consumer trust in internet shopping
14 years 28 days ago
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is2.lse.ac.uk
Despite the phenomenal growth of Internet users, the penetration rate of Internet shopping remains low. Previous works suggesting that the lack of trust is the major impediment st...
Christy M. K. Cheung, Matthew K. O. Lee
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