Enterprise Resource Planning (ERP) and related systems such as Supply Chain Management (SCM) and Customer Relationship Management (CRM) are incorporating decision support tools an...
Purpose – Customer relationship management (CRM) is an information system that tracks customers’ interactions with the firm and allows employees to instantly pull up informat...
ThuyUyen H. Nguyen, Joseph S. Sherif, Michael Newb...
With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective manageme...
: Using a knowledge management perspective, this paper investigates new and efficient ways of applying intelligent agents to e-business customer relationship management. Intelligen...
Knowledge about customers is vital for supply chains in order to ensure customer satisfaction. In an ideal supply chain environment, supply chain partners are able to perform plan...
Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possibl...
: This paper presents a practitioners’ report on supporting shared understanding within distributed development teams. Our software domain focuses on Enterprise development in th...
Most data mining algorithms and tools stop at discovered customer models, producing distribution information on customer profiles. Such techniques, when applied to industrial pro...
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...