Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
Abstract. Systems for the support of customer relationship management are becoming increasingly attractive for vendors. Loyalty systems provide an interesting possibility for vendo...
Matthias Enzmann, Marc Fischlin, Markus Schneider ...
Customer knowledge has been increasingly recognized as a key strategic resource in any company’s success. Recent studies conducted in the fields of Knowledge Management and Cust...
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Mat...
Based on our field studies and consultations with field experts, we identified three main problems that are of key importance to online web personalization and customer relationsh...