Theabilitytointelligentlycollect,manageandanalyzeinformationaboutcustomersandsellersisakeysourceofcompetitive advantage for an e-business. This ability provides an opportunity to ...
Atta Ebrahim E. ElAlfi, R. Haque, M. Esmel ElAlami
A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relation...
Andreas Meier, Nicolas Werro, Martin Albrecht, Mil...