Using a Fuzzy Classification Query Language for Customer Relationship Management

A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relational databases and fuzzy logic is proposed. The fuzzy Classification Query Language allows marketers to improve customer equity, launch loyalty programs, automate mass customization, and refine marketing campaigns.

• Type: Conference
• Year: 2005
• Where: VLDB
• Authors: Andreas Meier, Nicolas Werro, Martin Albrecht, Miltiadis Sarakinos
• Keywords: Customer Relationships, Database, Fuzzy Classification Query, Language Allows Marketers, VLDB 2005