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    WINE
    2005
    Springer
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    Click Fraud Resistant Methods for Learning Click-Through Rates
    14 years 6 months ago
    Click Fraud Resistant Methods for Learning Click-Through Rates
    Download  www.eecs.northwestern.edu
    Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
    Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...
    claim paper
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