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    The role of social presence in establishing loyalty in e-Service environments
    13 years 11 months ago
    The role of social presence in establishing loyalty in e-Service environments
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    Compared to offline shopping, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally dev...
    Dianne Cyr, Khaled Hassanein, Milena M. Head, Alex...
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