IJEB 2008 | Sciweavers

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IJEB
2008

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Enabling global price comparison through semantic integration of web data

13 years 11 months ago

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Hongwei Zhu 0002, Stuart E. Madnick, Michael D. Si...

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IJEB
2008

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Applying a Customer Value Model in mobile communication business

13 years 11 months ago

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: Communication services are currently confronted with large changes due to the price erosion of services and the entry of new service providers. The gap has been filled with diffe...

Mikko Pynnönen, Jukka Hallikas

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IJEB
2008

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Sponsored search: an overview of the concept, history, and technology

13 years 11 months ago

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: The success of sponsored search has radically affected how people interact with the information, websites, and services on the web. Sponsored search provides the necessary revenu...

Bernard J. Jansen, Tracy Mullen

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32

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IJEB
2008

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Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and

13 years 11 months ago

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