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    INFSOF
    2006
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    An interactive service customization model
    13 years 11 months ago
    An interactive service customization model
    Download  eil.stanford.edu
    : Mass customization has become one of the key strategies for a service provider to differentiate itself from its competitors in a highly segmented global service market. This pape...
    Jian Cao, Jie Wang, Kincho H. Law, Shen-sheng Zhan...
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