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    ECIS
    2001
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    The structure of information and knowledge in a market research company: Systems or webs?
    14 years 2 months ago
    The structure of information and knowledge in a market research company: Systems or webs?
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    Interpretivist research in progress in a market research company is reported. Market research is information and knowledge intensive. The problem addressed concerns sharing inform...
    Nandish V. Patel
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