The structure of information and knowledge in a market research company: Systems or webs?

Interpretivist research in progress in a market research company is reported. Market research is information and knowledge intensive. The problem addressed concerns sharing information and knowledge among business partners over multiple computer networks. The aim of the research is to develop appropriate concepts for knowledge work. The second order concept of web is developed and contrasted with the system concept. For knowledge work, the web concept is proposed as a conceptual tool to develop applications better suited for business organisations dealing in information and knowledge.

• Type: Conference
• Year: 2001
• Where: ECIS
• Authors: Nandish V. Patel
• Keywords: ECIS 2001, ECIS 2004, Knowledge Work, Market Research, Market Research Company