: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...
Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assist...
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
Dimitris Drossos, George M. Giaglis, George Lekako...
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue