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GI
2009
Springer
13 years 8 months ago
Selling the Aether - A New Billing Schema for Mobile Advertising
: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...
Matthias Böhmer, Gernot Bauer
ICMCS
2006
IEEE
176views Multimedia» more  ICMCS 2006»
14 years 5 months ago
Provisioning Context-Aware Advertisements to Wireless Mobile Users
Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assist...
Qusay M. Mahmoud
ICMB
2007
IEEE
124views Business» more  ICMB 2007»
14 years 5 months ago
Piercing the Fog of Mobile Advertising
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
Ramin Vatanparast
HICSS
2007
IEEE
182views Biometrics» more  HICSS 2007»
14 years 5 months ago
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising
Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
Dimitris Drossos, George M. Giaglis, George Lekako...
HICSS
2008
IEEE
156views Biometrics» more  HICSS 2008»
14 years 5 months ago
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue