GI
2009
Springer
13 years 9 months ago
2009
Springer
: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...
ICMCS
2006
IEEE
14 years 5 months ago
2006
IEEE
Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assist...
ICMB
2007
IEEE
14 years 5 months ago
2007
IEEE
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
HICSS
2007
IEEE
14 years 5 months ago
2007
IEEE
Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
HICSS
2008
IEEE
14 years 6 months ago
2008
IEEE
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...