Selling the Aether - A New Billing Schema for Mobile Advertising

: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. content-aware ads. However, location as a special feature requires further refinements for mobile advertising. In this paper, we present a conceptual proposal of a billing schema for location-aware advertising. The introduced model describes the pricing of mobile ads related to the spatial distribution of their advertising strength.

• Type: Journal
• Year: 2009
• Where: GI
• Authors: Matthias Böhmer, Gernot Bauer
• Keywords: Advertising, Content-aware Ads, GI 2009, Mobile Advertising, Theoretical Computer Science