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21
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I3E
2001
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I3E 2001
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Feature-Oriented vs. Needs-Oriented Product Access for Non-Expert-Online Shoppers
14 years 26 days ago
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www.userexperience.ch
: Most online shops today organise their product catalogue in a feature-oriented way. This can cause problems for shoppers who have only limited knowledge of product features. An a...
Daniel Felix, Christoph Niederberger, Patrick Stei...
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