Sciweavers

I3E
2001
123views Business» more  I3E 2001»
14 years 1 months ago
Feature-Oriented vs. Needs-Oriented Product Access for Non-Expert-Online Shoppers
: Most online shops today organise their product catalogue in a feature-oriented way. This can cause problems for shoppers who have only limited knowledge of product features. An a...
Daniel Felix, Christoph Niederberger, Patrick Stei...