Feature-Oriented vs. Needs-Oriented Product Access for Non-Expert-Online Shoppers

: Most online shops today organise their product catalogue in a feature-oriented way. This can cause problems for shoppers who have only limited knowledge of product features. An alternative is to organizing product information in a needs-oriented way. Here possible ways of using the product build the focus of attention. In this study we compared reported preference of catalogue access of non-expert shoppers when confronted with either feature-oriented or needsoriented access to a catalogue of digital cameras. Key words: e-commerce, product selection, needs-oriented product access, feature-oriented product access, online shopping

• Type: Conference
• Year: 2001
• Where: I3E
• Authors: Daniel Felix, Christoph Niederberger, Patrick Steiger, Markus Stolze
• Keywords: I3E 2001, I3E 2007, Most Online Shops, Product Access, Product Catalogue