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ECIS
2004
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Information Technology
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ECIS 2004
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Perceived risk and trust associated with purchasing at electronic marketplaces
14 years 25 days ago
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is2.lse.ac.uk
Understanding consumer behavior is of vital importance to consumer oriented e-business models today. In this paper we report on a study into the relationships between consumer per...
Tibert Verhagen, Yao-Hua Tan
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