GI
2009
Springer
14 years 5 months ago
2009
Springer
: This position paper approaches pervasive advertising from a marketing
GI
2009
Springer
14 years 5 months ago
2009
Springer
: Out-of-Home (OOH) advertising is currently advancing into a new era: “pervasive advertising” is one of the buzz words describing a soft change from the traditional push-only ...