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33

GI
2009
Springer

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Engaging Passers-by with Interactive Screens - A Marketing Perspective

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Engaging Passers-by with Interactive Screens - A Marketing Perspective

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: This position paper approaches pervasive advertising from a marketing

Daniel Michelis, Hendrik Send

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GI 2009 | Pervasive Advertising | Theoretical Computer Science |

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Added	24 Jul 2010
Updated	24 Jul 2010
Type	Conference
Year	2009
Where	GI
Authors	Daniel Michelis, Hendrik Send

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