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21
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WINE
2009
Springer
155
views
Economy
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WINE 2009
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Bidding for Representative Allocations for Display Advertising
14 years 3 months ago
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vita.mcafee.cc
Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of ...
Arpita Ghosh, Randolph Preston McAfee, Kishore Pap...
claim paper
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