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IEEECGIV
2009
IEEE
13 years 9 months ago
A Zoomable Shopping Browser Using a Graphic-Treemap
Effective and efficient navigation and representation of the entire structure of the product catalogue is one of the important factors for on-line market. This paper proposes an a...
Mao Lin Huang, Quang Vinh Nguyen, Viet Cuong Vo, J...
I3E
2001
123views Business» more  I3E 2001»
14 years 26 days ago
Feature-Oriented vs. Needs-Oriented Product Access for Non-Expert-Online Shoppers
: Most online shops today organise their product catalogue in a feature-oriented way. This can cause problems for shoppers who have only limited knowledge of product features. An a...
Daniel Felix, Christoph Niederberger, Patrick Stei...