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    HICSS
    2009
    IEEE
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    Explaining the Continuous Use of Social Virtual Worlds: An Applied Theory of Planned Behavior Approach
    14 years 6 months ago
    Explaining the Continuous Use of Social Virtual Worlds: An Applied Theory of Planned Behavior Approach
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    Social virtual worlds (SVWs) have become increasingly popular spaces for social interaction. To be attractive to engage with, maintaining a sufficient base of active users is a si...
    Jani Merikivi, Matti Mäntymäki
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