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HICSS
2009
IEEE

Explaining the Continuous Use of Social Virtual Worlds: An Applied Theory of Planned Behavior Approach

14 years 6 months ago
Explaining the Continuous Use of Social Virtual Worlds: An Applied Theory of Planned Behavior Approach
Social virtual worlds (SVWs) have become increasingly popular spaces for social interaction. To be attractive to engage with, maintaining a sufficient base of active users is a sine qua non. Using Habbo as an example, this paper develops a framework for investigating the continuous use of social virtual worlds. Based on a detailed review of literature, we propose that a decomposed theory of planned behavior complemented with critical mass and allure of competitors would be an applicable theoretical lens to explain why users continuously engage with a social virtual world. We suggest that the social aspects are of particular importance in determining the continuous use of SVWs. This research attempts to build a theoretical foundation for further studies empirically investigating the phenomenon.
Jani Merikivi, Matti Mäntymäki
Added 19 May 2010
Updated 19 May 2010
Type Conference
Year 2009
Where HICSS
Authors Jani Merikivi, Matti Mäntymäki
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