Traditional methods of association rule mining consider the appearance of an item in a transaction, whether or not it is purchased, as a binary variable. However, customers may pu...
Traditional association rules mining cannot meet the demands arising from some real applications. By considering the different values of individual items as utilities, utility mini...
When companies seek for the combination of products which can constantly generate high profit, the association rule mining (ARM) or the utility mining will not achieve such task. ...
Traditional association rules mining (ARM) only concerns the frequency of itemsets, which may not bring large amount of profit. Utility mining only focuses on itemsets with high ut...
Jing Wang, Ying Liu, Lin Zhou, Yong Shi, Xingquan ...