In order to artificially boost the rank of commercial pages in search engine results, search engine optimizers pay for links to these pages on other websites. Identifying paid lin...
How often do tags recur? How hard is predicting tag recurrence? What tags are likely to recur? We try to answer these questions by analysing the RSDC08 dataset, in both individual...
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Automatic categorization of user queries is an important component of general purpose (Web) search engines, particularly for triggering rich, query-specific content and sponsored ...
Social tagging provides valuable and crucial information for large-scale web image retrieval. It is ontology-free and easy to obtain; however, irrelevant tags frequently appear, a...
We examine the behavioral patterns of email usage in a large-scale enterprise over a three-month period. In particular, we focus on two main questions: (Q1) what do replies depend...
There are many on-line settings in which users publicly express opinions. A number of these offer mechanisms for other users to evaluate these opinions; a canonical example is Ama...
A soft error redirection is a URL redirection to a page that returns the HTTP status code 200 (OK) but has actually no relevant content to the client request. Since such redirecti...
Taehyung Lee, Jinil Kim, Jin Wook Kim, Sung-Ryul K...