WWW
2009
ACM
15 years 4 days ago
2009
ACM
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Social media websites promote diverse user interaction on media objects as well as user actions with respect to other users. The goal of this work is to discover community structu...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Phishing is a significant security threat to the Internet, which causes tremendous economic loss every year. In this paper, we proposed a novel hybrid phish detection method based...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Widget containers are used everywhere on the Web, for instance as customizable start pages to Web desktops. In this poster, we describe the extension of a widget container with an...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
As with any application of machine learning, web search ranking requires labeled data. The labels usually come in the form of relevance assessments made by editors. Click logs can...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hybrid ...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Traditional Naive Bayes Classifier performs miserably on web-scale taxonomies. In this paper, we investigate the reasons behind such bad performance. We discover that the low perf...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Quicklinks for a website are navigational shortcuts displayed below the website homepage on a search results page, and that let the users directly jump to selected points inside t...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Both search engine click-through log and social annotation have been utilized as user feedback for search result re-ranking. However, to our best knowledge, no previous study has ...
WWW
2009
ACM
15 years 4 days ago
2009
ACM
Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...