PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business

In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (mbusiness) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (Middleware Adaptability for Knowledge Usability, Resource Discovery, and Self-healing) to address those challenges.

• Type: Conference
• Year: 2005
• Where: COMPSAC
• Authors: Shameem Ahmed, Moushumi Sharmin, Sheikh Iqbal Ahamed
• Keywords: COMPSAC 2005, Knowledge Usability, Numerous Challenges, Pervasive Advertisement, Software Engineering