Fostering Creativity in Cooperative Design

Creativity has become a valuable asset, given the fast paced changes most companies must nowadays deal with. Companies now look for creative, highly adaptive individuals who can explore new solutions and quickly adapt to changes in the environment. Studies of creativity have shown that it has a social aspect and that interdisciplinary groups seem to lead to more innovative ideas being generated. More often than not, complex problems can only be handled by groups of individuals who bring their individual knowledge, experiences and skills to the table. However, this generates difficulties in communication and information exchange, since individuals have different views and understandings of the problem and possible solutions. Design is a field especially well suited for creativity studies, since it is an inherently creative activity, one in which problems are often open and poorly defined. These problems often can only be solved through an iterative, continuous process of learning about ...

• Type: Conference
• Year: 2004
• Where: CDVE
• Authors: Adriana Santarosa Vivacqua, Jano Moreira de Souza
• Keywords: CDVE 2004, Creativity, Fast Paced Changes, Interdisciplinary Group