Personalization as a service: the architecture and a case study

Cloud computing has become a hot topic in the IT industry. Great efforts have been made to establish cloud computing platforms for enterprise users, mostly small businesses. However, there are few researches about the impact of cloud computing over individual users. In this paper we focus on how to provide personalized services for individual users in the cloud environment. We argue that a personalized cloud service shall compose of two parts. The client side program records user activities on personal devices such as PC. Besides that, the user model is also computed on the client side to avoid server overhead. The cloud side program fetches the user model periodically and adjusts its results accordingly. We build a personalized cloud data search engine prototype to prove our idea. Categories and Subject Descriptors H.4.m [Information Systems Applications]: Miscellaneous General Terms Design, Human Factors Keywords Cloud Computing, Personalization as a Service

• Type: Conference
• Year: 2009
• Where: CIKM
• Authors: Hang Guo, Jidong Chen, Wentao Wu, Wei Wang 0009
• Keywords: CIKM 2009, Cloud, Cloud Computing, Personalized Cloud