In this paper, we present our effort in developing an opensource GPU (graphics processing units) code library for the MATLAB Image Processing Toolbox (IPT). We ported a dozen of representative functions from IPT and based on their inherent characteristics, we grouped these functions into four categories: data independent, data sharing, algorithm dependent and data dependent. For each category, we present a detailed case study, which reveals interesting insights on how to efficiently optimize the code for GPUs and highlight performance-critical hardware features, some of which have not been well explored in existing literature. Our results show drastic speedups for the functions in the data-independent or data-sharing category by leveraging hardware support judiciously; and moderate speedups for those in the algorithm-dependent category by careful algorithm selection and parallelization. For the functions in the last category, finegrain synchronization and data-dependency requirements ...