World Wide Web (WWW) authors must cope in a hypermedia environment analogous to secondgeneration computing languages, building and managing all hypermedia links using simple anchors and singlestep navigation. We present a set of third- and fouvthgeneration hypermedia functionalities, which WWW developers should consider. We ground our discussion in the hypermedia research literature, and illustrate both from existing implementations and a running scenario. We also give some direction for implementing these on the WWW.