Several years of consulting with online community hosts and managers have highlighted a variety of issues that recur across many online community development efforts. We summarize those issues in eight points that have functioned as useful guidelines to working with online communities, particularly within a corporate context. These recommendations focus on the location and purpose of the community, the monitoring of social activity within the space, the provision of feedback to participants and the organization and maintenance of the space. While this collection is particularly focused on issues relevant to community organizers closely involved in starting, maintaining or growing online communities, its principles are generally applicable for analyzing and understanding the dynamics within a variety of communities.
Danyel Fisher, Tammara Combs Turner, Marc A. Smith