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ECIS
2004

Leveraging wireless technology for mobile advertising

14 years 27 days ago
Leveraging wireless technology for mobile advertising
This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald's, Nestl
Tawfik Jelassi, Albrecht Enders
Added 30 Oct 2010
Updated 30 Oct 2010
Type Conference
Year 2004
Where ECIS
Authors Tawfik Jelassi, Albrecht Enders
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