ECIS
2004
14 years 11 days ago
2004
This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns...
ICMB
2007
IEEE
14 years 5 months ago
2007
IEEE
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...