Dimensions of Facilitators for Non-Business E-Commerce Adoption

Non-business EC is a relatively new research niche in the general e-commerce stream. It denotes the use of e-commerce by non-business institutions such as academic institutions (as in the present study), notfor profit organizations, religious organizations, and government agencies to reduce their expenses or to improve their operations and customer service. A field survey was conducted to determine key factors that facilitate the adoption of non-business EC in Malaysian Universities as well as the moderation effect of prior general computer experience. Since e-commerce adoption decision is a strategic one, a comprehensive list of potential facilitators and non-facilitators for the strategic use of information technology was derived from past research and used as the basis for collecting data from 65 schools, centres and units from 5 public universities in Kota Kinabalu and Kuala Lumpur. These data were factoranalysed to determine the key underlying dimensions of facilitators. On the b...

• Type: Conference
• Year: 2004
• Where: IADIS
• Authors: Nelson Oly Ndubisi, M. A. Masmurniwati
• Keywords: Computer Experience, IADIS 2004, IADIS 2008, Non-business Ec, Non-business Institutions