The world trends indicate that a very high number of university students have access to a mobile phone. Is it time to integrate SMS-based mobile learning into a flexible learning model and add to it features of just-in-time learning? The results of a survey show that students perceive the new learning technology as useful and suitable and are ready to adopt it. The next stage of the project involves setting a SMS-experiment to trial time-sensitive learning scenarios. KEYWORDS Mobile learning, SMS, adoption, student readiness, just-in-time learning.