The Socio-Political Culture of Users

: South Africa has been described as a melting pot of different cultures, adding to the rich South African heritage, boasting eleven official languages. This cultural diversity, however, poses quite a unique challenge for designers of software, especially in the design of e-commerce websites. This paper describes an experiment with the net-generation and the effects of culture on users’ perception of the web.

• Type: Conference
• Year: 2003
• Where: INTERACT
• Authors: Shawren Singh
• Keywords: Cultural Diversity, INTERACT 2003, INTERACT 2007, Melting Pot, South African Heritage