IN:SHOP uses the blue-c 3D video technology to implement distributed shopping in a shared virtual world. IN:SHOP combines traditional shopping and marketing structures with 3D computer graphics, telepresence, spatially immersive displays, and internet shopping paradigms to create a flexible and adaptable commercial environment. The application is an enhancement of the traditional, physical shopping and the shop itself. It redefines the experience and architecture of commercial spaces. We implemented the concept for a haute couture fashion shop and a car seller using two interconnected virtual reality theaters. In this paper, we present the concept of IN:SHOP and the implementation inside the blue-c environment.
Silke Lang, Martin Näf, Markus H. Gross, Ludg