The effectiveness of Web search engines for retrieving relevant ecommerce links

Ecommerce is developing into a fast-growing channel for new business, so a strong presence in this domain could prove essential to the success of numerous commercial organizations. However, there is little research examining ecommerce at the individual customer level, particularly on the success of everyday ecommerce searches. This is critical for the continued success of online commerce. The purpose of this research is to evaluate the effectiveness of search engines in the retrieval of relevant ecommerce links. The study examines the effectiveness of five different types of search engines in response to ecommerce queries by comparing the engines

• Type: Journal
• Year: 2006
• Where: IPM
• Authors: Bernard J. Jansen, Paulo R. Molina
• Keywords: ECommerce, Ecommerce Links, IPM 2006, Search Engine