Experience-based service provider selection in agent-mediated E-Commerce

For a given service demand, it is necessary to select a suitable service provider among many possibilities. An accurate selection is difficult when consumers do not have a significant history with many of the service providers and thus need to interact with others to make informed selections. In traditional approaches, consumers rate the service providers and exchange these ratings among each other. Contrary to traditional, rating-based service provider selection, this paper advocates an objective, experience-based approach in which consumers record their experiences with service providers rather than the overall, subjective ratings. A consumer’s experience with a provider captures the requested service and the delivered service in terms of service-specific attribute values. When an experience is transferred from one service consumer to another, the receiving consumer evaluates the experience using her own evaluation criteria. By sharing experiences, service consumers can model s...

• Type: Journal
• Year: 2007
• Where: EAAI
• Authors: Murat Sensoy, F. Canan Pembe, Hande Zirtiloglu, Pinar Yolum, Ayse Basar Bener
• Keywords: EAAI 2007, Experiences, Selections, Service Providers