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    Research Note - Competitive Brand Salience

    13 years 11 months ago
    Research Note - Competitive Brand Salience
    Download  www.bm.ust.hk
    Ralf van der Lans, Rik Pieters, Michel Wedel
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    Added 13 Dec 2010
    Updated 13 Dec 2010
    Type Journal
    Year 2008
    Where MKTSCI
    Authors Ralf van der Lans, Rik Pieters, Michel Wedel
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