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PSYCHNOLOGY
2010

Advancing a Model of Avatar Evaluation and Selection

13 years 10 months ago
Advancing a Model of Avatar Evaluation and Selection
Viewers (N = 261) evaluated and chose avatars to represent them online. The viewers rated 92 potential avatars that were manipulated along three dimensions – sex, humanness, and integrity. Perceived gender of the image, its anthropomorphic intensity, and realism mediated the effects of the manipulated variables on judgments of homophily as a representation of self, credibility, and the likelihood that it would be used as an avatar during future interactions. Results indicated that anthropomorphic intensity enhanced image homophily, in part by increasing perceived realism. Image gender was found to produce a combination of positive and negative effects on competence ratings and avatar choice. The theoretical and practical implications of the findings are discussed.
Mark A. Hamilton, Kristine L. Nowak
Added 30 Jan 2011
Updated 30 Jan 2011
Type Journal
Year 2010
Where PSYCHNOLOGY
Authors Mark A. Hamilton, Kristine L. Nowak
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