Designing intelligent products, systems and related services require the designers to be able to integrate technology in their designs. Among other skills, programming is the key for the designers to prototype and experiment with the intelligent behaviors. However most of the design students do not have inherent affinity towards programming and electronics. The AdMoVeo robotic platform is designed, purely for the purpose of teaching the industrial design students basic skills of programming. Moreover we aim at a platform that motivates and encourages the design students to explore their creativity with their passions in graphical and behavioral design. This paper presents the hardware and software design of the platform, and shares the experiences in using it in a programming course.