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    Brand Performance Volatility from Marketing Spending

    8 years 8 months ago
    Brand Performance Volatility from Marketing Spending
    Download  opus.lib.uts.edu.au
    Marc Fischer, Hyun S. Shin, Dominique M. Hanssens
    claim paper
    Added 07 Apr 2016
    Updated 07 Apr 2016
    Type Journal
    Year 2016
    Where MANSCI
    Authors Marc Fischer, Hyun S. Shin, Dominique M. Hanssens
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